Impression construction is the process of determining the impression that an organization wants to provide and the manner in which they attempt to achieve this impression. how important it is what others think of the person in order to achieve a goal the value of the desired goal and the gap between the desired impression and the current impression. These authors suggest a number of important factors of the motivation namely: the goal-relevance of impression, i.e. Impression motivation is the condition under which organizations are motivated to influence its public impression. Leary and Kowalski (1990) distinguish two processes involving impression management: impression motivation and impression construction. As this study is focused on impression management by organizations the term organization will be used, instead of the individual, when impression management is described. This is argued by the assumption that organizations also attempt to control the perception that people have of the organization. Research on impression management is in origin targeted at the individual, however it has frequently been conducted in the organizational setting. Leary &Kowalski define the impression management that the process by which individuals attempt to control the impression others form of them. Jones & Pittman think impression management as those features of behavior affected by power augmentation motives designed to elicit or shape others’ attributions of the actor’s dispositions. Although above authors have different descriptions on impression management, their definitions all involve controlling or changing the perception that others have of the person. Tedeschi and Riess thought that impression management consists of any behavior by a person that has the purpose of controlling or manipulating the attributions and impression formed of that person by others.

Schlenker defined it as the conscious or unconscious attempt to control images that are projected in real or imagined social interactions. While there are still some other authors have different definitions on impression management. Goffman first introduced the concept of impression management as “The Presentation of Self in Everyday Life”, suggesting that individuals have the objective to achieve congruence between their image and the image that is necessary for the desired goals.

Impression management originates from social psychology, which focused on behavior of individuals mainly. Secondly, this paper wants to give appropriate suggestions to the corporate stakeholders such as the firms, investors and the regulators in order to let them fully understand the corporate information disclosure. We want to give the researchers a general idea about impression management studies in corporate information release and draw brief comments on previous studies. Firstly, this paper is going to make a review on previous studies in impression management related to corporate information release. It is because of the significant of the corporate information and the impression management technics in corporate information release. Ĭorporate information is crucial to the investors, governments as well as the publics. Additionally, some experimental methods are used to investigate the effect of impression management on the investors’ and managers’ prediction and desiccation making. Prior researches on the effectiveness of impression management focus on the influence of impression on the stock price.

The impression management has been applied to explain the reactions of firms facing legitimacy threats and to account for directors’ self-serving way of explaining changes in firms’ performance in the annual reports. The existing studies focus on the motivation and effect of impression management in information release especially in the annual reports. These researches try to find out the impression management applied in not only the corporate financial information release - but also the corporate non-financial information release. There have been lots of empirical studies which focus on the relationship between the corporate information disclosure and the impression management. Impression management can be viewed as a technique that individuals and organizations adopt as an attempt to control the impression that individuals or organizations. While, recent years, more and more researches had done to investigate the impression management in the corporate information.

It was first introduced by Goffman in 1959. The concept of impression management has its origin in the social psychology and was originally focused on behavior of individuals. Received accepted 12 June 2016 published 15 June 2016

Define impression management